Posts Tagged ‘The Mall’

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SHOOT AND SCORE FOR YOUR DAD THIS FATHER’S DAY AT THE MALL LUTON

Thursday, June 3rd, 2010

footballThe Mall Luton is celebrating this year’s Father’s Day with ideas and entertainment that is guaranteed to make Dad feel like a superstar during this summer of sport.

From Monday 31st May through to Fathers Day on Sunday 20th June, all shoppers who spend £40 at The Mall will, on presentation of their RewardME card, receive a free football stress ball (for those nail-biting moments throughout the tournament) and also be entered into a competition to win the ultimate football fan package; which consists of a Sony Bravia HD Ready TV, a Sony Home Cinema System and football shirts for all the family. The RewardME cards are free loyalty cards that can be picked up from the Ask Me Point and entitle shoppers to exclusive offers and discounts.

If that was not enough, and to bring football fun to the heart of Luton’s favourite shopping centre, The Mall Luton will be hosting a special ‘Can you kick it?’ penalty shoot out competition with a difference on the 5th, 6th, 12th, 13th and 19th of June. To play, shoppers simply need to present or sign up to the RewardME card then shoot and score into a giant inflatable goal to discover just how fast their penalty kick is. Prizes of £100 and £50 Mall SpendME gift cards will be awarded at the end of each day to the two shoppers, one over and one under 16, with the fastest shot.

Lavinia Holland, Marketing Manager at The Mall Luton, comments “With football fever being felt right across the country we’re delighted to be able to reward our valued customers with some fantastic footballing prizes and help them to discover some great gift ideas for Dad. Our RewardME scheme, which launched earlier this year, is about giving shoppers more of the things they love from exclusive discounts through to free gifts and giveways - all of which ensure that trips to The Mall are now even more rewarding.”

Ends

Notes to Editors
The Mall Luton’s ‘Can you Kick it?’ events will be on the following days in June:
• Saturday 5th June
• Sunday 6th June
• Saturday 12th June
• Sunday 13th June
• Saturday 19th June

The Mall
The Mall is the UK’s leading community shopping centre Fund. Managed by Capital & Regional and Aviva Investors, The Mall Fund owns 17 shopping centres across the UK - home to 2,000 retail units and attracting approximately 3.3 million shopping visits every week.

The Father’s Day promotions are open to Reward Me scheme members. The free scheme can be joined at The Mall’s Ask Me Point and entitles cardholders to exclusive reductions and offers on anything from cinema tickets to coffee, fashions to gifts. It also gives memebers acess to fantastic monthly prize draws including ‘Win your Family holiday’ and ‘Win Christmas’. For more information visit The Mall’s Ask Me Point or visit themall.co.uk

www.themall.co.uk - Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/027

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FIRST EVER FANCY DRESS FASHION SHOW DAZZLES SHOPPERS AT THE MALL LUTON!

Friday, May 7th, 2010

img_2837It may have been raining over the Bank Holiday weekend but there was more than enough fun to dazzle shoppers in The Mall Luton on Saturday. The UK’s very first ‘Costume Catwalk’ took place, hosted by The Mall’s Pure Party.

Eight professional models impressed the crowds, showcasing the most popular fancy dress outfits in town on a purpose built catwalk in Central Square. Batman and Robin were joined by Wonderwoman and Michael Jackson and even Tinkerbell made an appearance, which particularly delighted the children… and some of the dads!

The costumes, which appeared during the four shows throughout the day, were from Rubies Masquerade Company and Smiffys; two of the most popular and high quality fancy dress brand names on the market and found on the shelves at Pure Party. This was perfect for shoppers going to Stag or Hen parties, or for those who just love to dress up!

ENDS.

Notes to Editors

Pure Party is located in The Mall Luton and can be contacted on 01582 488197.

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/024

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LUTON KIDS CROWNED MERRY MEN AND WOMEN AT THE MALL’S FUNDAY SUNDAY

Friday, April 30th, 2010

mall-monster-club28th April 2010

The Mall Luton was packed with excited merry men and women last Sunday as local children made Sherwood Forest headgear at the fourth Funday Sunday Kids’ Club, including Maid Marion crowns and Robin Hood hats – all in celebration of the release of the new Robin Hood film, which will be in cinemas from 14th May 2010.

The Funday Sunday Kids’ Clubs are free workshops that take place in the shopping centre on the last Sunday of every month. The Mall Monster and his team used their artistic skills to help mini men and women use feathers and jewels to create their crowns. Toy Spring lambs were given out to the first 100 children who joined in the fun.

“It was lovely to see the children enjoying making their beautiful hats and they all looked so proud when they got to wear them home and show-off their creative skills”, says Lavinia Holland, marketing manager of The Mall Luton, “The story of Robin Hood is such a classic tale that gets retold with each generation and, with the UK film release on 14th May, it’s great to have a bit of topical fun with the kids.”

Funday Sundays occur on the last Sunday of each month between 11am and 4pm and are free for all children to participate. At the next event, on Sunday 30th May, children will be making bespoke photo cards for Father’s Day.

ENDS.

Notes to Editors

For further information about Funday Sunday Kids Club contact Charmain French at Messages PR on 016478 277 588/9.

Funday Sunday takes place between 11am and 4pm at The Mall Luton.
Other dates in 2010 are:

Sunday 30 May
Sunday 27 June
Sunday 25 July
Sunday 29 August
Sunday 26 September
Sunday 31 October
Sunday 28 November
No club December

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk
Ref: TMLMR/023

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ELVIS PRESLEY, MARYLYN MONROE AND WONDER WOMAN ALL AT THE MALL LUTON!

Tuesday, April 27th, 2010

pure-party-catwalk_a1-poster-smallShoppers may be surprised to see Jack Sparrow or Tinkerbell in The Mall Luton this weekend. On Saturday 1st May exclusive Costume Catwalk shows, courtesy of Pure Party, will be taking place with the likes of Super girl, Michael Jackson, Buzz Lightyear, Elvis Presely and a variety of firemen and army girls who will all be strutting their stuff down the runway.

Eight professional models will be showcasing an array of popular fancy dress outfits for girls’ and boys’ nights out in the four exciting shows throughout the day. This is the perfect opportunity to prepare for a Stag or Hen party or to find the most exciting fancy dress outfits on the market. Shows will start at 11am, 1pm, 3pm and 4.30pm in Central Square.

Pure Party fancy dress store will be offering shoppers 10% off everything, excluding mobile top-ups, gift cards and stamps, with the leaflet that will be distributed throughout the day during the shows. Discounts on costumes, costume accessories, kids party wear, balloons and party decorations will all be included.

The outfits showcased by Pure Party, part of Clinton Cards plc, are from Rubies Masquerade Company and Smiffys.

Ends

Notes to Editors

This event is being organised by Events23 on behalf of Pure Party at The Mall Luton. For more information about this event please contact Claire Bates on 020 8502 8296.

For more information about Pure Party visit http://www.purepartyonline.co.uk.

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/022

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KIDS, ROBIN HOOD AND MAID MARION ALL AT THE MALL LUTON!

Tuesday, April 20th, 2010

crownsRobin Hood and his Merry Men will be taking over The Mall Luton on Sunday 25th April as children are invited to make their very own Robin Hood hats and Maid Marion crowns at the next FREE Funday Sunday Kids Club event! The Mall Luton will be hosting the event between 11am and 4pm in Melson Square in celebration of the new Robin Hood film release.

The Mall Luton is inviting all children to the fourth Funday Sunday event where they can use their creativity and sparkling imaginations to make their own crowns and headwear using feathers, jewels, beads, sequins and anything else they can get their hands on to make their headgear as impressive as possible!

To make the day extra special, the Mall Monster and his team will be on hand to help mini merry men and women make Sherwood Forest headgear to take home and show their friends and family, and will even give the first 100 kids a surprise gift!

“The story of Robin Hood is such a classic tale that gets retold with each generation,” says Lavinia Holland, marketing manager of The Mall, “with the UK film release on 4th May, it’s nice to have a bit of topical fun with the kids. I can’t wait to see what they come up with and say hello to all the regular faces and the new families that come along.”

Funday Sundays occur on the last Sunday of each month between 11am and 4pm and is completely free for all children to participate - at the next event on Sunday May 30th, children will be making bespoke photo cards for Father’s Day.

ENDS

For further information about Funday Sundays please contact Charmain French at Messages PR on 016478 277 588/9.

The Mall
The Mall is the UK’s leading community shopping centre Fund. Managed by Capital & Regional and Aviva Investors, The Mall Fund owns 17 shopping centres across the UK - home to 2,000 retail units and attracting approximately 3.3 million shopping visits every week.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/021

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THE MALL LUTON ANNOUNCES THAT INANNA HAS MADE ITS MARK IN RETAIL

Friday, April 16th, 2010

mym-inanna-015The Mall Luton has today announced that Inanna from Radlett has been crowned Luton’s winner of the Make Your Mark in Retail competition, sponsored by NatWest, and is through to the national finals that will see one winner awarded with a business start-up prize worth more than £15,000.

Inanna, a soap and jewellery business run by Mohammad Malkawi, was selected as a result of its indisputable attention to customer care, high sales figures, growth aspirations and strong passion for their product - Syrian soap and jewellery. Less than a year ago Mohammed found the beautiful Syrian soap in France that he was unable to find for sale anywhere in the UK, so he travelled to Aleppo, Syria to see if he could import it directly. He arrived back with authentic olive and laurel soap, plus samples of beautiful jewellery that he had found locally and began trading as Inanna. Since then, he has sourced it, imported it, retailed it and has now earned himself the opportunity of a lifetime.

The brain behind the business is 32 year old Mohammad Malkawi from Radlett. He comments, “I’m delighted to have been selected as Luton’s winner, and am proud to be representing the town in this national contest. I’ve always wanted to launch my own business and this competition provided me with the ideal opportunity to give that dream a shot, and the good news is it seems to be going down well.”

The competition, which runs across 19 shopping centres nationwide, has really caught the imagination of the public with well over 120 entries made UK-wide.

Lavinia Holland, Marketing Manager at The Mall Luton comments: “This year we’ve seen some really strong applicants which has been a real pleasure and a positive sign for the future retail market. Now we’ve all got to get behind Inanna as they go for national glory; we’re keeping our fingers firmly crossed that in May they will prove victorious for Luton.”

NatWest, sponsors of the Make Your Mark in Retail competition, will be offering business support and banking advice to Inanna on account of winning the regional heat. Chris Harvey, Director of NatWest Branch Business Banking says, “This competition is a great opportunity for businesses and entrepreneurs to get their business idea underway or move it forward. We congratulate Mohammed on his achievement and wish him the best for the national judging. ”

Judging for the final winner of the Make Your Mark in Retail competition will take place on April 27th 2010.

NOTE TO EDITORS:

The competition enables entrants the opportunity to test their business on a Retail Merchandising Unit (RMU) and the outstanding candidate is rewarded with a ‘retail start up package’ that includes:

• Six months rent free trading on an RMU
• Hands on support from The Mall
• A business mentor from NatWest; a member of the Royal Bank of Scotland
• A place at the British Shops & Stores Association Summer School at Keble College Oxford
• A place at the National Skills Academy Retail Masterclass

The Mall is the UK’s leading community shopping centre Fund. Managed by Capital & Regional and Aviva Investors, The Mall Fund owns 17 shopping centres across the UK - home to 2,000 retail units and attracting approximately 3.3 million shopping visits every week.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/020

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SUGAR AND SPICE AND ALL THINGS NICE - THAT’S WHAT PLUMBUN’S CAKES ARE MADE OF.

Thursday, April 1st, 2010

make-your-mark-plumbun-010For Lutonian cake-maker Lois Lawrence there is no such thing as just one more slice! Lois is the owner of Plumbun, a company that creates and sells sumptuous cupcakes and cakes – and she is the fourth local finalist from The Mall Luton in the national Make Your Mark in Retail competition.

Plumbun has already set up shop in a retail merchandising unit (RMU) in the shopping centre to compete for a place in the finals of this national competition. Over the two week test-trading period Plumbun will be judged on their customer service, sales performance and retailing skills. If Lois gets through this local round, she could be in with a chance of winning a top prize worth over £15,000, including six months free RMU trading space in The Mall Luton and a place at an internationally renowned retail summer school.

Inspired by her mother who was a head cook and who taught Lois to bake from a very early age, Lois has created her own range of recipes; tweaking and enhancing old favourites, as well as creating new ideas, and fulfilling specific requests from clients.

Having run a general catering business in London, Lois moved back to Luton three and a half years ago having gradually realised that her passion was for baking. So, with marketing support from her daughter Corinne O’Sullivan, Plumbun was born and Lois started to concentrate on creating the cakes and buns that have already built her a fine reputation.

Plumbun started selling at music and community festivals, but the business has grown through recommendations and referrals. “Being in The Mall Luton has already surpassed my expectation. Adding to the excitement of being in this competition, I have received eight orders for celebration cakes and cup-cake towers for birthdays in the last two days alone – which is wonderful.” Lois explains, “It has been brilliant to test my cakes with a larger audience, and I am just delighted that people in Luton have been so supportive and are interested in my products.”

The competition has enabled Lois to recruit her very first member of staff - a local catering student - and Lois is also looking forward to building a solid customer base in the area and moving into local farmers markets. In the future, Lois would love to open a glorious Plumbun store in Luton.

All of Plumbun’s products are free from artificial flavourings, colourings and preservatives and some ingredients, such as eggs, are sourced from local farms. Lois is confident that customers will be able to actually taste the quality and freshness, ensuring that her range will stand out from run-of-the-mill commercially produced cakes.

The three other finalists from The Mall Luton are: Urban Jewellery, Humbers Homemade and Inanna. The winning finalist from Luton will be announced on the 13th April 2010.

Ends

Notes to Editors:

For high resolution versions of the image above, contact Danielle at flowing Ink on 01582 487223 or email Danielle@flowingink.co.uk.

Make Your Mark in Retail 2010
The Make your Mark in Retail competition gives entrants the opportunity to test their business on a Retail Merchandising Unit (RMU) and the outstanding candidate is rewarded a ‘retail start up package’ that includes:
• Six months rent free trading on an RMU
• Hands on support from The Mall
• A business mentor from NatWest
• A place at the British Shops & Stores Association Summer School at Keble College Oxford
• A place at the National Skills Academy Retail Master class

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/018

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HAPPY KIDS AND MAD HATTERS IN THE MALL LUTON

Tuesday, March 30th, 2010

siblings-luna-garbin-6-juan-garbin-2-mar-garbin-4-from-lutonIf you were in The Mall Luton last weekend, you may have noticed that the local shopping centre was full of mad hatters. No, this wasn’t part of the set for the latest Alice in Wonderland film, it was all due to the extra special Funday Sunday Kids Club! In true Luton style, children got to design their very own Easter Bonnets to celebrate Spring and Easter.

The superb selection of headwear was produced by the creative children, which was an impressive site. The afternoon was a great success and was finished off with a visit from the famous Mall Monster! To reward all the children for their hard work and inspiring creations, he gave every child a soft toy bunny.

Lavinia Holland, marketing manager of The Mall said, “Children thoroughly enjoyed this month’s Funday Sunday; as always they got to take something home with them to show to their family and friends and the Easter and Alice in Wonderland themes definitely put a spring in their step! It was also lovely to see some familiar faces from previous Funday Sunday’s but also to welcome all the new ones that came along.”

Funday Sunday is FREE for all children to join and happens on the last Sunday of each month, the next event is on St Georges day, on Sunday 25th April, where children will be invited to plant seeds in bio-degradable pots to take home.

Ends.

Notes to Editors

Funday Sunday takes place between 11am and 4pm at The Mall Luton.
Other dates in 2010 are:

Sunday 25 April
Sunday 30 May
Sunday 27 June
Sunday 25 July
Sunday 29 August
Sunday 26 September
Sunday 31 October
Sunday 28 November
No club December

Photo: Siblings-Luna Garbin 6, Juan Garbin 2, Mar Garbin 4 from Luton

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/019

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THE MALL LUTON TO TRIAL CRUCIAL BATTERY RECYCLING INITIATIVE

Friday, March 26th, 2010

recycling-bin-010The Mall Luton is set to become one of the first shopping centres in the UK to trial an end-of-life battery recycling scheme for shoppers. Teaming up with leading battery manufacturer Varta and recycling provider BatteryBack, it will provide a collection point in the centre for visitors to dispose of their old batteries from the 1st February. The trial has been designed to coincide with the UK’s 1st February launch of the Batteries Directive, a new EU-wide ruling that imposes strict targets on the manufacturing, collection and recycling of batteries.

The Batteries Directive aims to cut down on the 600 million waste batteries that end up in landfill each year, and to help consumers play their part in Luton, an end-of-life battery collection point will be placed in The Mall shopping centre. To encourage take up of the scheme, which will be rolled out in Malls across the UK if successful, Varta will be providing free batteries to the first 1,000 people who visit the centre to recycle their old ones.

Every year, the average UK household disposes of more than 21 batteries as part of their general waste. This translates to over 22 tonnes of waste batteries sent to landfill annually. With experts predicting that the UK will run out of landfill space in the next few years, increasing battery recycling rates is a crucial way of trying to reverse this trend.

Lavinia Holland, Marketing Manager at The Mall Luton is keen to stress the importance of the scheme: “The UK is lagging behind its European neighbours with regards to battery recycling. The key to improving recycling rates here is making sure households have easily accessible drop-off points, so that’s why we will be placing highly visible collection points throughout the centre. Our shoppers in Luton have always been very supportive of our recycling campaigns in the past, and I’m sure we will have the same success this time around.”

The batteries recycling trial forms part of The Mall’s EnviroMall initiative, a commitment to reducing the impact of its shopping centres on the environment. It comes on the back of the Come Home for Christmas campaign, which helped raise over £10,000 for the charity Missing People by recycling old mobile phones. The scheme is also being supported by BatteryBack, one of the largest suppliers of collection and recycling for the coming directive.

Ends

Notes to Editors:

About The Mall
The Mall is the UK’s leading community shopping centre brand. We own 19 Malls located at the heart of local communities across the country. Home to over 1,800 retail units, our Malls cover 7.3 million sq ft and attract 4 million shoppers every week of the year.
The Mall locations: Aberdeen, Barnsley, Blackburn, Bristol, Camberley, Falkirk, Gloucester, Ilford, Luton, Maidstone, Middlesbrough, Norwich, Preston, Romford, Southampton, Sutton Coldfield, Uxbridge, Walthamstow and Wood Green.

www.themall.co.uk – shopping as it should be…

About Varta
Varta, part of Spectrum Brands, is a leading manufacturer of portable batteries, delivering consumer batteries that offer flexibility and independence. As one of the biggest manufacturers in Europe, Varta holds the number one position in a number of major European markets.
For further company and product information, please visit www.varta-consumer.co.uk

About BatteryBack
BatteryBack was initially created in the summer of 2008 in preparation for the Waste Batteries and Accumulators Regulations. The regulations are a response to a European Directive that states that 25 per cent of all batteries placed on the market must be recycled by 2012, rising to 45 per cent by 2016. BatteryBack has established over 2000 battery collection points with a target of 30,000 sites by the end of 2010 and over 60,000 by the end of 2012. They are committed to being the nation’s favourite battery recycler

For further company and product information, please visit www.batteryback.co.uk

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/016

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JAM GETS FLITWICK MUM OUT OF A PICKLE AND INTO A NATIONAL COMPETITION

Friday, March 26th, 2010

mym-humbers-homemade-014Life was a bit of a pickle for Flitwick mum Vickie Humber in 2007. Suffering from a nervous breakdown, the mum of four was struggling to even leave the house. However, one day Vickie was inspired to make some jam using recipes that she had used as a little girl with her mum and grandmother. A few weeks later, when the hall cupboard was completely full of preserves, Vickie’s husband encouraged her take it to a local vintage tractor rally to see whether she could sell it. It was a great success, and this was the start of Vickie’s recovery and a new business: Humbers Homemade.

Two and a half years later, Humbers Homemade is a thriving local business, appearing at all of the farmers market in Bedfordshire, and some in Buckinghamshire, Hertfordshire & Northamptonshire, and supplying local shops, restaurants and hotels such as Woburn Abbey and Flitwick Manor.

Humbers Homemade is also one of the four local finalists, supported by The Mall Luton, in the national Make Your Mark in Retail 2010 competition. With over £15,000 worth of prizes up for grabs, including six months’ free trading in The Mall and a place at an internationally recognised retail school, the competition could offer one business owner the opportunity of a lifetime.

All four of the local traders now have to trade for two weeks from a retail merchandising unit (RMU) in The Mall Luton, during which time they will be evaluated for their customer service, sales performance and retailing skills. The finalist from Luton will then go through to the national finals, and the overall winner will be announced on 10 May 2010.

“This competition is a wonderful opportunity for me,” explained Vickie. “Humbers Homemade is all about local produce, so I’m really excited to see what shoppers in Luton make of our products. We spent loads of time making sure that everything was ready for these two weeks as we’re absolutely determined to give it our best shot! I think that Bedfordshire has a lot to be proud of, and winning this competition would really help us to grow Humbers Homemade and, hopefully, get Bedfordshire jams and preserves in shops and delis across the country.”
The other three finalists from The Mall Luton are Urban Jewellery, Inanna from Radlett, and Plumbun from Luton. Regardless of whether one of our local traders wins the national competition, each finalist will have received a fabulous opportunity to maximise exposure of their business and test local shoppers’ acceptance of their product during the two week test-trading period.
Ends.

Notes to editors:

Images

For high resolution versions of the image above, contact Danielle at flowing Ink on 01582 487223 or email Danielle@flowingink.co.uk.

Make Your Mark in Retail 2010
The Make your Mark in Retail competition gives entrants the opportunity to test their business on a Retail Merchandising Unit (RMU) and the outstanding candidate is rewarded a ‘retail start up package’ that includes:
• Six months rent free trading on an RMU
• Hands on support from The Mall
• A business mentor from Natwest
• A place at the British Shops & Stores Association Summer School at Keble College Oxford
• A place at the National Skills Academy Retail Masterclass

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

Ref: TMLMR/014

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