Flowing Ink News Room

Last weekend almost 1000 shoppers signed up for a Reward ME card – an exclusive discount card for shoppers at The Mall Luton which is designed to support local retailers. Each lucky shopper that picked up a Reward ME card also entered a competition to win a family holiday to Disneyland Paris! Plus, they took home a free goody bag, got a 10 minute neck massage, had the option of face painting for their kids, AND got to meet “Professor Crump” the stilt walker!

With pink balloons and even pink carpet rolled out, the weekend was one big success for the local shopping centre and its shoppers. The 979 shoppers who signed up for a Reward ME card now get exclusive discounts and offers at their favourite shops including BB’s Coffee and Muffins, Republic, Blue Inc, Delphine Alexander Bridal Shop, Thorntons and Goldsmiths.

For shoppers who missed out on last weekend’s activity, it is not too late to take part. Next weekend there will be more excitement, with attractions planned in The Mall Luton all weekend! If anyone cannot wait until then to sign up for their Reward ME card, then they can visit the Ask Me point, which is located outside Debenhams on the ground floor, or they can click online at www.themall.co.uk to sign up. Plus they will automatically be entered for the Disneyland Paris competition. There are so many rewards, so little time!

Lavinia Holland, Marketing Manager of The Mall, Luton said, “This weekend was absolutely fantastic and it was great to see so many people sign up for the Reward ME scheme. We like to reward our customers as much as we can and this is one of the simplest way of doing so – and it’s free to sign up! Don’t forget to join us next weekend for another two days of fun and freebies!”

Over 20 retailers in total are involved in the Reward ME scheme and members of the card are emailed the latest promotions so they can keep up to date with what is going on at their local shopping centre. For full details and a list of current offers visit http://www.themall.co.uk/rewardme.aspx or phone the Ask ME point at The Mall Luton on 01582 412 636.

Ends.

Notes to Editors

Images

For high resolution versions of these thumbnails contact Danielle at Flowing Ink on 01582 487223 or email Danielle@flowingink.co.uk

For more information about Reward ME or winning a trip to Disneyland Paris visit http://www.themall.co.uk/rewardme.aspx.

The Mall
The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 19 shopping malls throughout the UK and sees around 4 million shopping visits a week. The Mall Fund is a specialist property fund managed by Capital & Regional. Aviva Investors is Fund Manager.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

Visit www.themall.co.uk - Shopping as it should be

This press release has been written and distributed by Flowing Ink. For more information or images please call Danielle on 01582 487223 or email danielle@flowingink.co.uk.

www.flowingink.co.uk.

Ref: TML/MR009