VIV HOPE FROM EMMERDALE COMES TO TOWN TO OPEN NEW POUNDLAND SUPERSTORE!

September 2nd, 2010

Emmerdales Viv Hope

Emmerdales Viv Hope

Poundland, the first of the stores who are investing locally thanks to the impressive new St. Georges’s Square development at The Mall Luton, is having a grand opening on Saturday 11th September - featuring special guest celebrity Deena Payne who plays Viv Hope in ITV’s top soap Emmerdale.

Deena Payne will be officially opening the store at 10am and will be there until 1pm to sign autographs, have pictures taken and give away 50 £1 vouchers to lucky customers. In addition, a DJ will be in store between 9am and 4pm, and shoppers will be able to take part in the Checkout Challenge game – in which £10 Poundland vouchers will be given away every half hour from 10.30am until 3pm.

Poundland already has a thriving store in The Mall Luton but has chosen to relocate into a bigger store closer to the exciting new development. The new store will be adjacent to the new atrium, next door to Wilkinson and near to Burger King, and will be a whopping 301 square metres bigger than the older unit opposite the Disney Store.

Poundland was founded in 1990 with a promise to sell every product for just £1. This vision has been kept to this day, bringing amazing value products at one incredibly low price. The store sells top brands, fantastic new lines and everyday items and has been satisfying shoppers for 20 years.
Poundland will be opening its doors to the public on Thursday 9th September, two days ahead of the official launch.

Ends.

Notes to Editors:

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 12 shopping malls throughout the UK and sees around 4 million shopping visits a week.
The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

Poundland Schedule of Events for family fun-day on Saturday 11 September:
• DJ/entertainer there from 9am - 4pm
• Emmerdale Star Deena Payne (Viv Hope) will be officially opening the store at 10am and will be there until 1pm to sign autographs, have pictures taken and give 50 x £1 vouchers away to lucky customers
• Take part in our Checkout Challenge game - there will be a £10 Poundland vouchers given away every half an hour from 10.30am until 3pm. You have to be at the till being served to be in with a chance of winning!

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Lisa Hogarth at lisa@flowingink.co.uk.

www.flowingink.co.uk

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EVERYONE’S A WINNER WITH THE MALL’S £800,000 GIVEAWAY!

September 2nd, 2010

Reward Me Card Holders

Reward Me Card Holders

The Mall Luton is pleased to announce that it is giving away free scratchcards offering shoppers the chance to win a host of exciting prizes – with every scratchcard guaranteed a winner!

Between the 11th September and the 2nd October 2010, every shopper who spends £50 at The Mall Luton will win a prize simply by collecting a scratchcard from the Ask Me Point.

The prizes up for grabs in this exciting giveaway include:
• TV package
• Supercar driving experience
• iPod Nano
• Spa day for two
• Cinema tickets
• The Mall Gift Cards

As a special treat for Reward Me members, cardholders will have the chance to win one of everything on the prizefund list - that’s a total of 13 prizes worth over £2000! Those people who do not already have a Reward Me card can sign up for the scheme during this period – and will then also be able to enjoy the fantastic discounts and offers available to members.

Reward Me is a free membership scheme that entitles shoppers to exclusive offers throughout The Mall Luton such as 10% off everything at Republic, a free muffin at BB’s when buying a large coffee, and 15% off jewellery at Beaverbrooks.

Lavinia Holland, Marketing Manager at The Mall Luton, commented “We’re delighted to be able to reward our shoppers at The Mall Luton with this fantastic giveaway, and treat our Reward Me cardholders to something extra special. It’s also great to encourage our valued shoppers to keep returning to The Mall Luton – paricularly with the launch of the new development only weeks away now.”

Ends.

Notes to Editors:

The Mall

The Mall is the leading owner and operator of community shopping centre’s in the UK. The Mall currently owns 12 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Lisa Hogarth or lisa@flowingink.co.uk

www.flowingink.co.uk

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LUTON PROVES IT REALLY DOES HAVE A HEART!

August 27th, 2010

The Heart laid down in Smith's SquareLuton shoppers have raised £241.35 over the past three weeks by supporting Luton Has Heart – the competition run by The Herald & Post and The Mall Luton to support Keech Hospice Care .

The lucky winner of the £50 prize-draw was Paul Butterfield, whose message was picked at random last Monday from the 186 squares laid on the floor of the mall with messages of support for the Hospice. The first square was laid down by four year old Kaine Reeves, a young patient from the hospice, and since then it has grown and grown. This giant heart that developed on the floor of The Mall Luton was a great symbol of the generosity of local people.

Brian McFarland, General Manager of The Mall Luton, said “This has been a novel way to raise awareness and support for the Hospice and has created lots of interest. We are delighted with the response we received and are very grateful to our shoppers for supporting this worthwhile local charity.”

Ends.
Notes to Editors:
The Mall
The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 12 shopping malls throughout the UK and sees around 4 million shopping visits a week.
The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…
This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Lisa Hogarth at lisa@flowingink.co.uk
www.flowingink.co.uk
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GET READY FOR ‘BACK TO SCHOOL’ AT THIS MONTH’S FUNDAY SUNDAY!

August 25th, 2010

pencil-casesThe next Funday Sunday Kids’ Club at The Mall Luton is taking place this Sunday in Melson square outside Mothercare! Local children are invited to The Mall on Sunday 29 August between 11am and 4pm to take part in some free eco-themed craft activities.

Children will have the opportunity to decorate a 100% cotton pencil case, just in time to take back to school. Children will also be able to meet the Mall Monster, The Mall’s friendly mascot. In addition to the craft activities, children taking part will receive a free eco-friendly gift, while stocks last.

“This month, we are giving children the chance to use environmentally friendly crafts at our Funday Sunday club to make the perfect back-to-school pencil case - one less thing for parents to pay out for at this expensive time of year!’ Commented Lavinia Holland, Marketing Manager at The Mall Luton.

These craft activities are part of The Mall’s regular Funday Sunday Kids’ Club programme which is completely free and takes place at The Mall Luton on the last Sunday of every month.

Ends.

Notes to Editors:

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 12 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Lisa Hogarth or lisa@flowingink.co.uk

www.flowingink.co.uk

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CHILDRENS CENTRE’S NEW DROP IN SERVICES OFFICIALLY LAUNCHES WEDNESDAY 1ST SEPTEMBER!

August 25th, 2010

childrens-centre-logoOn Wednesday 1st September the Children’s Centre in The Mall Luton Officially will open its new drop in centre. The drop in centre will be a safe stimulating area. Separate from the main day care centre and is for mums, Dad’s and other carers with children under 5’s can meet. Parents and carers must remain with the children whilst they play however the children centre staff are on hand to offer a listening ear and act as a source of information as well as direct child play.
The drop in centre was originally located within the nursery but has now moved to its own separate units. These are divided into two with the first being their new training room where you will be able to take part in such things as baby massage, parenting courses, first aid and plans to start a cookery club in the near future, whilst the other part is dedicated to Daily stay and play, music sessions, crafts and other creative activity.
The launch will commence at 10am and entertainment will include music and dance with Jo jingles, a visit from Derek the Dragon, an appearance from Pepper pig and the opportunity to try some delicious healthy snacks. The drop in centre will also be giving out balloons and goody bags. All in all a stimulating and fun day out for parents and their little ones, so pop down to The Mall Luton on 1st September.
Ends
NOTE TO EDITORS

The Mall
The Mall is the UK’s leading community shopping centre Fund. Managed by Capital & Regional and Aviva Investors, The Mall Fund owns 12 shopping centres across the UK - home to 2,000 retail units and attracting approximately 3.3 million shopping visits every week.

The promotions are open to Reward Me scheme members. The free scheme can be joined at The Mall’s Ask Me Point and entitles cardholders to exclusive reductions and offers on anything from cinema tickets to coffee, fashions to gifts. For more information visit The Mall’s Ask Me Point or visit themall.co.uk Shopping as it should be ………………….

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Lisa Hogarth at Lisa@flowingink.co.uk.

www.flowingink.co.uk

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PLAY POOL IN THE MALL LUTON AND RAISE FUNDS FOR BREAST CANCER

August 25th, 2010

Carl ‘Houdini’ Morris

Carl ‘Houdini’ Morris

Ever wanted to see just how good you are at pool? Well, your opportunity has arrived! Former World Champion, Carl Morris will be in Central Square in The Mall Luton from Thursday 19th to Saturday 21st August, challenging shoppers to a game in order to raise money for the charity Against Breast Cancer.
Carl ‘Houdini’ Morris is a gifted and charismatic pool player. He was World Champion by the time he was just 21 despite being profoundly deaf as a result of childhood meningitis. Today his skills as a pool player and a showman thrill amuse audiences throughout the UK – and raise vital funds for charity.
For a £3 donation, you can pit your skills with a cue against a world champion on the green baize.
Carl and ‘Charity Pool Exhibitions’, his business that helps raise funds as well as the profile of the charity, Against Breast Cancer, have so far raised just over £100,000 and are aiming to raise £1m for charity. To help achieve this target, anyone who donates a minimum of £500 will be entitled to host an exhibition by Carl ‘Houdini’ Morris at their own venue or workplace!
Carl’s spectacular playing style is a joy to watch - a high level of world-class pool, with clearances being done in less than 60 seconds, plenty of lively banter and audience participation. Each exhibition is a unique entertainment experience that draws enthusiastic crowds who talk about the experience for many months afterwards.
Lavinia Holland, Marketing Manager from The Mall Luton says “We are very excited about Carl Morris coming to The Mall Luton. This is a fantastic way to raise money for Against Breast Cancer and we hope lots of shoppers turn up to donate funds and challenge Carl to a game or two!”
Anne Hall, PR Manager for Against Breast Cancer, says; “Against Breast Cancer funds unique research to increase survival after diagnosis and ultimately to discover a vaccine against breast cancer. What ‘Charity Pool Exhibitions’ is doing is a brilliant and unique way to fundraise, it’s not often you get the opportunity to donate to a charity and in return secure a pool exhibition by a former world pool champion! We are pleased they are doing this for us.”
So, if you fancy your chances of beating a professional, why not come along and pit your skills but, win or lose, the true winner will be the charity, and your generosity will have helped to make a difference.
To find out more, visit www.charitypoolexhibitions.org
Ends.
Notes to Editors:
For more information or high resolution images please contact Lisa Hogarth at Lisa@flowingink.co.uk
Charity Pool Exhibitions
108 Weston Road, Meir, Stoke on Trent, Staffordshire, ST3 6AL
www.charitypoolexhibitions.org
Email info@charitypoolexhibitions.org
Sport Exhibitions Limited. Company number 05556320
The Mall
The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.
The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.
www.themall.co.uk – Shopping as it should be…
This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Lisa Hogarth at lisa@flowingink.co.uk
www.flowingink.co.uk
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NEW LOOK FOR NATIONWIDE AS HARVEY STEPS UP TO SNETTERTON

August 9th, 2010

New car livery

New car livery

A lot can happen in seven weeks, and the team at Nationwide Accident Repair Services plc has been very busy during the mid-season break of the Porsche Carrera Cup. When Tim Harvey lines up at Snetterton next weekend (7/8 August 2010) for rounds 11 and 12 of the championship, spectators will notice a difference: the livery of the championship leading Red Line Racing Porsche has been revamped to reflect important changes at Nationwide – Tim’s major sponsor.

Nationwide is the largest automotive vehicle body repair in the UK with 71 bodyshops, a fleet of glass and body mobile repair vans, and a rapidly expanding accident management business. However, to make life clearer for car drivers and fleet managers across the UK, the business will now be promoting its extensive services under one brand, quite simply: Nationwide. Over the months ahead, all of the company’s communications, including its website, will be revamped to reflect this simplification. However, Tim’s championship leading car, in the high profile and prestigious Porsche Carrera Cup, is the first time the new branding will be used.

The reason for this change? Even though over 190,000 customers use Nationwide’s services every year, many people still think that they can only go to Nationwide via an insurance company.

However, customers can phone Nationwide if they have a cracked windscreen, or if they would like a paint chip repaired on their driveway, and get an appointment at a time and date which suits them. They can pop in to a Nationwide repair centre to get a quote for repairs or restorations to a vehicle, and receive a competitive, professional estimate – costing much less than many of their competitors, but with the quality expected from the UK’s leading body repairer.

In addition, Nationwide has more accident management experience and automotive insurance claims handling than any other organisation in the UK, and offers these professional and reliable services to insurance companies, rental organisations and businesses operating large fleets.

Tim has already notched up nine wins out of the 10 races so far this season, and is leading the championship by 29 points. However, with many driver hot on Tim’s heels and marking him as the man to beat, Tim is not about to become complacent at the East Anglian circuit. “Although it is great to be in the lead at this point in the championship, everything can change very quickly in motorsport. My strategy is to keep winning, keep getting in front, and maintain that position. The break allows everyone to take stock and refocus, so I’m expecting that Snetterton is going to be fiercely contested and very exciting.”

The qualifying for the Porsche Carrera Cup is on Saturday 7 August at 14.45, with both races on Sunday at 9.10 and 15.00. The second race is due to be shown live BTCC race day programme on ITV4, which starts at 11.30am.

Ends

For more information about Nationwide visit www.ncrc.co.uk

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact:

Erica Tennant
erica@flowingink.co.uk
01582 487223

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LUTON HAS HEART: SUPPORT THE KEECH HOSPICE IN THE MALL LUTON AND WIN A GIFT £50 CARD

August 9th, 2010

Left to right: Jordan Reeves, Natalie Reeves, Kaine Reeves, Jacqui Sheperd, Brian Mcfarland

Left to right: Jordan Reeves, Natalie Reeves, Kaine Reeves, Jacqui Sheperd, Brian Mcfarland

We know that the people of Luton have big hearts, but local shoppers now have the chance to prove it! The Herald & Post and The Mall Luton have joined forces to support the local charity Keech Hospice Care, in the ‘Luton Has Heart’ competition, which will see one lucky person win a £50 gift card from The Mall.

The ‘Luton Has Heart’ competition was launched on Thursday 5 August at midday in Smith’s Square by four year old Kaine Reeves who is helped by the Keech Hospice. Kaine, who was accompanied by his mother, brother Jordan, and Keech Hospice Staff, laid the very first ‘heart’ message on the floor.

Kaine’s mother Natalie commented, “It was an honour to be asked to represent Keech for the opening, Keech has been a life line for our family. Because of Kaine’s needs we do not get much rest at night and Keech gives us the opportunity to catch up on much needed sleep. They have supported us emotionally during tough times. Kaine also benefits from their community team who offer play sessions and music sessions in our own home, which makes such a difference as Kaine has not been well enough to access school and aid his development.”

To join in the fun, support Keech Hospice Care and be in with a chance of winning £50. Simply cut out this red square, fill in your name, telephone number and a message for the hospice and take it down to the Ask Me Point in The Mall Luton at any time between today and Sunday 22 August 2010.

Your square will make up part of a giant heart laid out on the floor of the Mall, and your name will go into a lucky dip. The winning entry will be drawn at midday on Monday 23 August next to the heart in Smith’s Square (outside M&S). The winning entry will win a cool £50 Mall gift card - perfect for summer holiday shopping.

Jacqui Shepherd, Director of Fundraising from Keech Hospice Care, stated, “The team from the Mall are wonderful supporters of Keech, we can’t thank them enough for this fantastic idea and getting the local shoppers and the local paper involved in building the giant heart. This is a true partnership. This all started with NatWest giving us £50 notes to give to local business and in return asking them to generate much needed funds in an imaginative way. The team from the Mall have really stepped up to the challenge. I hope everyone will support them and our families by building the heart”.

There is no entry fee however we hope that everyone who participates will make a donation to Keech Hospice Care. The lucky winner will be announced in the Herald & Post on Thursday 26th August.

Ends.

Photo caption from left to right: Jordan Reeves, Natalie Reeves, Kaine Reeves, Jacqui Shepherd, Director of Fund-Raising at Keech Hospice Care and General Manager of The Mall Luton, Brian McFarland.

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

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GREENFIELDS AND MARKS & SPENCER ARE BIG WINNERS IN LOCAL RETAILER AWARDS

August 6th, 2010
Shoppers Award - Greenfields

Shoppers Award - Greenfields

Overall Best Retailer - Marks and Spencer

Overall Best Retailer - Marks and Spencer

Best Involvment in Marketing Initiatives - Beaverbrooks The Jewellers

Best Involvment in Marketing Initiatives - Beaverbrooks The Jewellers

C&R Safe Award - Debenhams

C&R Safe Award - Debenhams

Best Independent Retailer - Smart Cartridge

Best Independent Retailer - Smart Cartridge

Local shoppers voted with their taste-buds this week, as Greenfields Restaurant in The Mall Luton picked up the ‘Shoppers Award’ in The Mall Retailer Awards 2010 based on its customer service and overall experience. The popular restaurant picked up hundreds of votes after voting forms were run in the Herald and Post in the weeks leading up to the awards, and beat off many of the big name brands, demonstrating its popularity with local people.

Marks and Spencer scooped the ‘Overall Best Retailer Award’ for the second year running, since they opened in 2009, which automatically enters them in to a national competition to become The Mall Retailer of The Year 2010.

These are the fifth annual Mall Retailer Awards in Luton, and the winning stores were announced at the awards ceremony which took place on Wednesday 5 August in the UK Centre of Carnival Arts. Other winners included Monsoon and Accessorize, Smart Cartridge, Beaverbrooks The Jewellers and Debenhams.

The Mall Retailer Awards gives the shopping centre the opportunity to award and thank the retailers who have provided excellent service to their customers. It has been a challenging couple of years for retailers because of the economic climate, and many of the store managers feel that this is an invaluable event which recognises the effort and enthusiasm of all the staff who work so hard in the shopping centre, and celebrate their successes.

Tom Stainsby, the Store Manager from Marks and Spencer said “We are so proud of winning the Overall Best Retailer Award for the second year running! It is great to be rated so highly amongst the other retailers and it really does mean a lot to be entered in to the national competition.”

Monsoon and Accessorize picked up the award for the Best Retail Presentation for the fifth year running. Laura Green, Store Manager from Monsoon and Accessorize said “We are so privileged to have won this award again this year. We have continued to push our presentation standards and we are so pleased to be recognised for it. The Mall Awards mean a lot to us and our staff and definitely boost morale within the store.”

Smart Cartridge won the award for Best Independent Retailer, Beaverbrooks The Jewellers picked up the Best Involvement in Marketing Initiatives Award and Debenhams secured the C&R Safe Award.

Lavinia Holland, Marketing Manager of The Mall Luton said “The Mall Retailer Awards gives us the opportunity to build stronger relationships with our retailers and thank them for all their hard work in providing excellent customer service. It also gives us the opportunity to enjoy a great night and raise awareness for our Mall Cares charity initiatives.”

Ends.

Photo caption: Marks and Spencer, the winners of Overall Best Retailer in The Mall Luton, with the General Manager of The Mall Luton, Brian McFarland.

The Retailer Awards 2010

The winners of each category are:
• Best Retail Presentation - Monsoon & Accessorize
• Best Independent Retailer - Smart Cartridge
• Overall Best Retailer of The Mall Luton - M&S
• Shoppers Award (voted for by hundreds of local shoppers) - Greenfields
• Best Involvement in Marketing Initiatives (voted for by Mall Management) – Beaverbrooks The Jewellers
• C&R Safe Award (voted by Mall Management) - Debenhams

The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

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LUTON HAS HEART: SUPPORT THE KEECH HOSPICE IN THE MALL LUTON AND WIN A £50 CARD

August 3rd, 2010

Luton Has Heart

Luton Has Heart

We know that the people of Luton have big hearts, but local shoppers now have the chance to prove it! The Herald & Post and The Mall Luton have joined forces to support the local charity Keech Hospice Care, in the ‘Luton Has Heart’ competition, which will see one lucky person win a £50 gift card from The Mall.

The ‘Luton Has Heart’ competition will be launched at midday on Thursday 5th August in Smith’s Square in the shopping centre, and will see one special child from Keech Hospice lay the very first heart message on to the floor. Kain, a young patient from the hospice, will be accompanied by his mother, brother and staff from the Hospice for this special launch. So join the crowd this Thursday and be one of the first to help build up the giant heart by donating your message.

Simply cut out this red square, fill in your name, telephone number and a message for the hospice and take it down to the Ask Me Point in The Mall Luton at any time between today and Sunday 22 August 2010.

Your square will make up part of a giant heart laid out on the floor of the Mall, and your name will go into a lucky dip. The winning entry will be drawn at midday on Monday 23 August next to the heart in Smith’s Square (outside M&S). The winning entry will win a cool £50 Spend Me card - perfect for summer holiday shopping.

There is no entry fee however we hope that everyone who participates will make a donation to Keech Hospice Care. The lucky winner will be announced in the Herald & Post on Thursday 26th August.

Ends.
The Mall

The Mall is the leading owner and operator of community shopping centres in the UK. The Mall currently owns 18 shopping malls throughout the UK and sees around 4 million shopping visits a week.

The Mall, Luton houses over 120 retailers and sits in the heart of the town centre in Luton. The £20m redevelopment of The Mall Luton, due to end autumn 2010, is currently taking place to remodel the St. George’s Square end of the centre. The redevelopment will provide over 75,000 sq ft of high-quality new shopping, with cafes and restaurants opening onto the recently redeveloped square.
The Mall is committed to Luton as a major destination and is confident this development will provide the best possible shopping experience and has already secured TK Maxx as an anchor tenant in this new development.

www.themall.co.uk – Shopping as it should be…

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Danielle Tarren at Danielle@flowingink.co.uk.

www.flowingink.co.uk

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